Free tool · No data stored · CSV only · All platforms
Upload your GA4 source/medium report as a CSV. UTMWATCH detects inconsistent naming, suspicious direct traffic, self-referrals, missing campaign tags, and non-standard mediums — then tells you exactly how to fix each one.
Drop your GA4 source/medium CSV here
GA4 → Reports → Acquisition → Session source/medium → ExportIn GA4 go to Reports → Acquisition → Traffic acquisition or Session source/medium. Set your date range and export as CSV.
Drop it in above. UTMWATCH supports combined "source / medium" columns or separate source and medium columns from any analytics export.
Six audit checks run automatically: inconsistent naming, suspicious direct traffic, self-referrals, missing campaigns, non-standard mediums, and untagged rows.
Every issue gets a specific fix. Copy the UTM naming guide and share it with your team or agency so the same mistakes don't happen again.
| Source | Medium | Campaign | Sessions | Conversions | Issues |
|---|
googlepaid searchbingpaid searchfacebookMeta paidinstagramMeta paidlinkedinLinkedIn paidklaviyoemailmailchimpemailnewsletterorganic emailcpcall paid adsorganicSEO trafficemailall email sendssocialorganic socialreferralexternal linksdisplaydisplay/banneraffiliateaffiliate linkssmsSMS campaignsspring-sale-apr-2026newsletter-weekly-w18brand-awareness-q2retargeting-cart-abandonSEO, GEO & Paid Media consultancy without the fluff. Strategy that actually ships.
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